1. What is the role
of a model?
A model's purpose is to help companies advertise their products and
services. Glamour and style are created by the stylists, videographers
and photographers in order to catch the eye of viewers and entice them
to buy the products or use the services.
2. What is the role
of an agency?
The agent helps models to find jobs. An assessment of each model's
character and looks are carried out in order to advise the model on the
kind of image to project. Any advice given is based on the agent's
opinion of market conditions. Each agency projects a different image to
clients hence consider and choose the agency that best fits the
direction that you wish to market yourself as a model. The agent can
choose the type of models to represent so that the model fits the
marketing direction of the agency. The agency also acts on the models'
behalf to negotitate with clients for proper renumeration and to
expedite payment.
3. What goes
into a
portfolio?
A portfolio consists of photos you had taken with photographers and
tearsheets (tear-outs of adverts or editorials or anything that you had
done commercially).
4. Why do I need a
good
portfolio?
A good portfolio acts like a resume. It helps to show what kind of
looks that you, the model, is capable of achieving. If the client
thinks your looks fit the marketing direction that their companies wish
to take, you get the job. A model is also a spokesman for the
companies'
products/services. The behaviour of the model will affect the overal
image of the products.
5. Why do I need a
compcard?
A compcard is a summary of your portfolio and given to the client in
place of the portfolio. Your compcard acts like a namecard.
6. Since the client
has the
compcard,
why do
I need to attend castings?
Castings are necessary as the client wishes to find out more about you
and to see you in person. Castings are essentially interviews of the
models. Castings are also important as your looks and figure can change
over time. Photos in the compcards are usually a few months old hence
clients wish to see your most current look. Clients also need to
conduct castings to check the model's acting ability, speech, behaviour
for video and television commercial projects. Runway castings are done
to check the model's ability to do a catwalk.
7. What do I bring
to castings?
Your compcard, portfolio and good grooming. Do not appear in castings
dressed casually and in slippers. Dress smart. Be punctual.
8. What do I wear
during shoots?
During shoots, it is recommended that models wear
skin
tone underwear so that the underwear would not be visible through the
clothes. If possible, try to wear either strapless brassieres or those
with removable straps. Please refrain from wearing lacy underwear as
well.
9. What other
agencies are there
in Singapore and how do I determine whether they are credit worthy?
There are many agencies in Singapore and it is
advisable
for models to do checks about the agencies prior to applying. Talk to
friends, and if possible, models, to find out more about the industry
so
that you may make an informed decision.
10. Am I allowed to
freelance
and
do jobs from other agencies?
This will depend on the particular agency that you
are
applying to. We encourage all local full time models to freelance,
within acceptable boundaries, but
imported foreign models are not allowed to.
11. Do I have to sign a contract?
Yes, all models who are officially represented by us have to sign a
contract to agree to our terms and conditions and be subject to our
agency's rules and regulations.
12. What are the benefits of signing the contract and becoming an officially represented model?Official
models enjoy the following benefits: We can create and update your
portfolio without you having to pay fees or bear any costs. We
will guide and advise you on various matters as you progress. Marketing
and publicity is carried out for you through our website and our
clients. Digital compcards are created for you, which are
then sent to clients and also uploaded on our website. Castings
are open to all official models for bidding. From time to time, third party
organisations might extend benefits to models represented by model
agencies. As long as you are with us, we will take care of you.
13. Do I have to pay any fees to be a model?
There are no
registration fees associated to being a
model. We depend on commission extracted from the jobs that
you do. Our commission fee range from 20-25%, depending on
the job.
Our models are treated in the same way that employees in other
industries are treated. The costs associated with developing your
portfolio will be covered by us. Subsidised groomng and catwalk
training will only be given to selected models.
14. Do I need a
work permit to work as a model if I am not a Singaporean?
Foreign students studying in Singapore should check
whether they are exempt from work permit. Click here to find out more.
Foreign models are exempt from work pass only if they are involved in
on location filming or fashion shows. Refer to this link
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